Alba Hurup Larsen to represent Tommy Hilfiger for 2025 F1 ACADEMY season

Tommy Hilfiger have announced that Alba Hurup Larsen will be representing the F1 ACADEMY Official Partner on the 2025 grid.

The Danish driver won the 2023 edition of the FIA Girls on Track Rising Stars programme and has already made her single-seater debut, scoring points in the Indian F4 Championship this year.

Hurup Larsen, who will be 16 at the start of next year’s campaign, will be taking to the track in a suit and car livery featuring the brand’s iconic red, white and blue colour scheme.

Speaking about taking the next step in her racing career, Hurup Larsen said: “I’m deeply honored that Tommy has entrusted me to fly his flag in the F1 ACADEMY. Having this support at such a pivotal stage in my career means the world to me. I’m excited to represent the Tommy Hilfiger brand as we dream big, show what’s possible and drive change.”

“This partnership underscores our commitment to innovation and inclusivity in motorsports,” added Tommy Hilfiger. "With F1 ACADEMY, we’re breaking barriers and paving the way for a more inclusive and dynamic future in racing. Supporting young talents like Alba Hurup Larsen motivates us to challenge limits and redefine possibilities within the sport.”

"We are proud to have Tommy Hilfiger as an Official Partner," said Susie Wolff, Managing Director of F1 ACADEMY. "As an inaugural partner to F1 ACADEMY and a true first mover in blending lifestyle and motorsport, Tommy Hilfiger’s globally renowned brand values, commitment to innovation, and passion for driving change closely match our own. We look forward to seeing Alba racing in the brand’s unmissable signature colorway in 2025."

For the upcoming season, Tommy Hilfiger will also dress the F1 ACADEMY management team, leveraging its global platform to boost awareness and support for young drivers, auto engineers, and managers, many of whom are women entering the sport for the first time.